July 29th 2016 Platform Revolution Summary. Show what is allowed and what isn’t. Can restrict competition. Traditional business are pipelines step by step arrangement for creating and transferring value. Bill Gates Picks 5 Good Books for a Lousy Year. We read every chapter, identify the key takeaways and analyze them for your convenience.Â, Be the first to ask a question about Summary of Platform Revolution. Disruptive technological change renders old industry economics obsolete. Striking the right balance between institutional and digital trust 20 C. Six governance choices that can make or break a platform 21 4. Platform Revolution is a book about how platforms have become the dominant market force in today’s world, and how they are changing the way we do business. It is loosely defined as a structure that allows two entities to connect and exchange something of value. A network that is too large may collapse if the platform cannot facilitate useful connections., A new platform must recruit users to fill all roles in the network to serve its purpose., A profitable p… Addressing current business leaders, the authors reveal strategies behind some of today’s up-and-coming platforms, such as Tinder and SkillShare, and explain how traditional companies can adapt in a changing marketplace. These types of optimisations could not be achieved in offline … Platforms interface two sorts of clients with … When a platform is sponsored by a separate entity it can lead to an inefficient management system. User Type 2 • Business and technology building blocks. Summary of Platform Revolution by Geoffrey Parker, Marshall Van Alstyne, and Sanjeet Choudary by Instaread is a comprehensive look at the rise of dominance of platforms, their competition with traditional pipeline models, and best practices in founding and managing platforms. I have covered this business model extensively over the last few weeks. Leverage by signing in through other accounts. Buy for $3.95 In Cart. Platform Revolution by Geoffrey Parker, Marshall Van Alstyne, and Sangeet Choudary is a thorough take at the development of platforms as market dominators, their opposition against pipeline organizations, and best practices in establishing and overseeing platforms. Filters, limits and controls access of users on platform. To help you summarize and analyze your argumentative texts, your articles, your scientific texts, your history texts as well as your well-structured analyses work of art, Resoomer provides you with a "Summary text tool" : an educational tool that identifies and summarizes the important ideas … Written for an audience that is familiar with technology and tech-based business models, it will probably be a. Thus, industries with high advertising budget may benefit from platforms? Strong network effects . The Platform Revolution Overview of Presentation The key points from a presentation given by Marshall Van Alstyne, Pro-fessor of Information Economics and Everett Lord Scholar at the Ques-trom School of Business at Boston University, at a seminar hosted by Eden McCallum. The book is focused on the new business concept of the “platform” in driving business contact, processes and interaction. He has been selected as a Young Global Leader by the World Economic Forum and is ranked among the top 30 emerging thinkers of Indian origin globally in 2016 by Thinkers50 Radar. ‎Platform Revolution by Geoffrey Parker, Marshall Van Alstyne, and Sangeet Choudary is a thorough take at the development of platforms as market dominators, their opposition against pipeline organizations, and best practices in establishing and overseeing platforms. Decisions need to be made on who can create value units, how can they be created and integrated into a platform and what differentiates high quality from low quality. Minimise repugnant activity such as forbidding porn. • Match buyers & … Summary of Platform Revolution from Geoffrey G. Parker, Marshall W. Van Alstyne, and Sangeet Paul Choudary, le livre audio de Better Business Summaries à télécharger. Convex growth and collapse can occur with network effects. Attention, fame, influence, reputation and other intangible forms of value play the role of currency. Summary of Platform Revolution by Geoffrey Parker, Marshall Van Alstyne, and Sanjeet Choudary by Instaread is a comprehensive look at the rise of dominance of platforms, their competition with traditional pipeline models, and best practices in founding and managing platforms. Sangeet Paul Choudary is a C-level executive advisor, co-author of Platform Revolution, and the author of Platform Scale. ‎Platform Revolution by Geoffrey Parker, Marshall Van Alstyne, and Sangeet Choudary is a thorough take at the development of platforms as market dominators, their opposition against pipeline organizations, and best practices in establishing and overseeing platforms. It dives into network effects, promotional tactics and all problems the platform businesses must overcome. The kind of interactions involved will grow as people work out what’s possible. 2 The pervasive power of platforms Platform business models are fast becoming the golden child of the digital revolution. Requires high volume. However, asymmetrical value in proportions. As digital platforms disrupt and dominate markets to create communities of enormous scale, they deliver compelling customer experiences and offer new forms of innovation and value creation. Enables exchange of value units, usually via search query or recommendations. In the quest for proprietary control of a market you’re better off being as fast as possible before the next big thing supersedes the technology you seek to dominate. Addressing current business leaders, the authors reveal strategies behind some of today’s up-and-coming platforms, such as Tinder and SkillShare, and explain how … The definition is rather broad, both in terms of the definition of platform as well as the goods that are exchanged. Creates distinct ecosystem cultures. Platforms interface two sorts of clients with a specific end goal to trade something of significant worth. LinkedIn – Gamifiy experience by using a progress bar. Reference: FIGURE 1.1 (Platform Revolution) Source: Peter Evans, Center for Global Enterprise. Monetising interactions means tools must be created that benefit both parties by removing friction, mitigating risk and facilitating valuable interactions. Take steps to promote desirable interactions. Types of business susceptible to platforms: The Black Swan Book Summary – Nassim Taleb, Change value unit exchanged between existing users, New category of users as either producers or consumers (advertisers added), Allowing users to exchange new value units, Curating a select group of current users to create a new category (thought leaders), Follow the rabbit – Change from a successful pipeline to platform, Piggyback – Connect with an existing user base from a different platform and stage creation of value units in order to recruit (paypal with eBay).   Focus on happy matches through curation = more value generated. Example: MRI machines cost millions to purchase yet get used 50% of what it could. It dives into network effects, promotional tactics and all problems the platform businesses must overcome. THE PLATFORM REVOLUTION September 2016 | www.tmforum.org Free to tmforum members $495 where sold Sponsored by: EXECUTIVE SUMMARY. Cancel anytime. Summary of Platform Revolution by Geoffrey Parker, Marshall Van Alstyne, and Sangeet Choudary Includes Analysis. Just and fair governance can create wealth, Highly fragmented industries (aggregation). Identify necessary adaptions by studying extensions provided by developers. Safety of market via transparency, quality or insurance leading to good interactions. Platform envelopment – one platform effectively absorbs functions of an adjacent platform. But the authors describe this change - through airbnb, uber, youtube and yelp - … www.tmforum.org 3 Report author: Dawn Bushaus Managing Editor dbushaus@tmforum.org Senior Director, Editorial: Annie Turner aturner@tmforum.org Managing Director, Insights … OR. Preventing multihoming by limiting platform access. Preview: . With Instaread, you can get the summary and analysis of a book in 15 minutes. But the authors describe this change - through airbnb, uber, youtube and yelp - quite effectively. Pipes to Platforms TELCOS/HANDSE DEVELOPERS . Platforms interface two sorts of clients with a specific end goal to trade something of significant worth. Thickness – enables participants from different sides to find each other more easily. Behaviour design is the recurring sequence displayed by the platform users as discussed by Nir Eyal:  Trigger, action, reward, investment (ask). User Type 1 . Blurring boundaries: Managing platform trust, responsibility and governance 19 Arun Sundararajan, New York University A. Platforms have two parts, its structure and operation. Both English and Mandarin have a large population to support large platforms. A platform … One – language. Openness needs to be questioned throughout the life of the platform. Platform Revolution by Geoffrey Parker, Marshall Van Alstyne, and Sangeet Choudary is a thorough take at the development of platforms as market dominators, their opposition against pipeline organizations, and best practices in establishing and overseeing platforms. It is not static. Platform Revolution - Ch 01 Intro: How Platforms are Changing Commerce Marshall Van Alstyne. Such as the rate of growth of active users or ratio of active users. They should discourage multi-homing. Summary of Platform Revolution by Geoffrey Parker, Marshall Van Alstyne, and Sanjeet Choudary by Instaread is a comprehensive look at the rise of dominance of platforms, their competition with traditional pipeline models, and best practices in founding and managing platforms. The same user may play a different role in differing interactions. A well designed platform makes it easy for users to move from role to role. In an opening keynote speech at the 2016 Social Business Forum, Sangeet Paul Choudary shares on the impact of the platform … Summary of Platform Revolution by Geoffrey Parker, Marshall Van Alstyne, and Sanjeet Choudary by Instaread is a comprehensive look at the rise of dominance of platforms, their competition with traditional pipeline models, and best practices in founding and managing platforms. What is a platform business? To see what your friends thought of this book, Summary of Platform Revolution: by Geoffrey Parker, Marshall Van Alstyne, and Sangeet Choudary | Includes Analysis. Supply economies of … The operation (managers) directly touch the users. Platform Revolution. Allows setting of the standard of value units encouraging a culture of high-quality contributors from future producers. Preview: Platform Revolution by Geoffrey Parker, Marshall Van Alstyne, and Sangeet Choudary is a comprehensive look at the emergence of platforms as market dominators, their competition against pipeline … www.tmforum.org 3 Report author: Dawn Bushaus Managing Editor dbushaus@tmforum.org Senior Director, Editorial: Annie Turner aturner@tmforum.org Managing Director, Insights Research: Rob Rich rrich@tmforum.org Editor, Digital Content: Sarah … API’s can be used effectively to monetary extension developers. Gives more data. Summary of Platform Revolution by Geoffrey Parker, Marshall Van Alstyne, and Sangeet Choudary, le livre audio de Instaread à télécharger. Questrom School of Business Chapter 3 Architecture & Design Platform Revolution: Making Networked Markets Work for You with Sangeet Choudary Platform Thinking Labs @sanguit Geoffrey Parker … Platform Revolution by Geoffrey Parker, Marshall Van Alstyne, and Sangeet Choudary is a thorough take at the development of platforms as market dominators, their opposition against pipeline organizations, and best practices in establishing and overseeing platforms. We see three reasons. The Book Summary also covers monetisation strategies, launch strategies and platform governance. This is not quite the same as … Platforms interface two sorts of c… One – language. 2. We’d love your help. Create Feedback loops – Recommend things of interest to keep users coming back (curation). Platforms seek exclusive access to essential assets. Written for an audience that is … Platform Revolution Geoff Parker . Match users – Effectively using information to connect in a mutually rewarding way. Geoffrey G. Parker; Marshall Van Alstyne; … Platform Revolution teaches newcomers how to start and run a successful platform business, explaining ways to identify prime markets and monetize networks. 4. Basically routines, protocols and tools for building software applications that make it easy for outside programmers to write code that will connect seamlessly with platform infrastructure. Platforms operating in similar areas can differentiate by adopting different levels and kinds of openness. July 26, 2013 . Refresh and try again. Is fool-proof plan for temporary enhanced market share. Types & examples 3. by Instaread. Summary of Platform Revolution by Geoffrey Parker, Marshall Van Alstyne, and Sanjeet Choudary by Instaread is a comprehensive look at the rise of dominance of platforms, their competition with traditional pipeline models, and best practices in founding and managing platforms. Critical mass 10. The authors … ‘The internet no longer acts as a distribution channel but is also a creation infrastructure and co-ordination mechanism.’. Platform Revolution by Geoffrey Parker, Marshall Van Alstyne, and Sangeet Choudary is a comprehensive look at the emergence of platforms as market dominators, their competition against pipeline … Remember — Poor curation leads to greater ‘noise’. Value creation & value capture 4. Professor, Tulane University . Crowd curation – role progression to greater levels of authority (responsibility). making a more credible service by increasing regulations e.g platform for babysitting.                       Analysis of Key Takeaways, With Instaread, you can get the key takeaways, summary and analysis of a book in 15 minutes. Search costs 8. In Europe there are too many … Core developers (usually employed by the company, core infrastructure), Extension developers (app developers for the system, usually through API), Data aggregators (Accumulate and sell data on to advertisers). Proxies needed for algorithims to connect. Fellow, MIT Center for Digital Business . The first four cover basic ground, some of which I’ve summarized here. Platform Revolution Geoff Parker . Professor, Tulane University . (Social Currency). If you’re interested in companies such as Uber, Air BnB and even Amazon have built successfully, then this is the book for you. Platforms, such as Facebook and YouTube, have become dominators of markets over traditional pipeline businesses. By: Instaread. Revenue models The authors also cover essential issues concerning security, regulation… Platform Revolution explores the what, how and why of this revolution and provides the first "owner's manual" for creating a platform marketplace. Companies need to develop an explicit data acquisition strategy. • Resources used in common; network effects. The sponsor (structure) retains legal control over the technology. Mechanisms should be designed into it to offer various incentives not just monetary… fun, fame and fortune. What you will learn from reading The Platform Revolution: – The characteristics of a platform business. 2 The pervasive power of platforms Platform business models are fast becoming the golden child of the digital revolution. Platform Revolution. The program will take you on a learning journey where you’ll build the competencies, skills, and confidence to apply key frameworks, models, and insights in your teams and organizations. What percentage of free users become buyers is small. Re-intermediation – bringing back middleman in the form of algorithms and social feedback. (actionable not vanity metrics). Design 12. “Platform Revolution” New platform business models are disrupting traditional industries and have transformed “travel, transportation, media and communication” business models. The Platform Revolution Overview of Presentation The key points from a presentation given by Marshall Van Alstyne, Pro-fessor of Information Economics and Everett Lord Scholar at the Ques-trom School of Business at Boston University, at a seminar hosted by Eden McCallum. T MFRS CONSUMERS DEVELOPER S USERS . This book, written by Parker, Van Alstyne and Choudary, describes the impact of digitization, disintermediation and reintermediation as a 'platform revolution.' Networks effects can be both positive and negative. However, excessive openness leads to too many extension developers which in turn because of competition reduces their margins making developers less attracted to the platform. It also includes tips on founding and managing platforms. Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube. Platform Revolution consists of 12 chapters. High multihoming or switching costs. Platforms flip from internal resources to external resources. Executive Summary. This is a change. Enhanced platform design. Summary of Platform Revolution by Geoffrey Parker, Marshall Van Alstyne, and Sangeet Choudary | Includes Analysis Preview: Platform Revolution by Geoffrey Parker, Marshall Van Alstyne, and Sangeet Choudary is a comprehensive look at the emergence of platforms as market dominators, their competition against pipeline businesses, and best practices in founding and managing platforms. 3. Summary of Platform Revolution by Geoffrey Parker, Marshall Van Alstyne, and Sanjeet Choudary by Instaread is a comprehensive look at the rise of dominance of platforms, their competition with traditional pipeline models, and best practices in founding and managing platforms. Summary of Platform Revolution by Geoffrey Parker, Marshall Van Alstyne, and Sangeet Choudary | Includes Analysis. User Type 2 • Business and technology building blocks. Run experiments to identify the critical determinants of LTV e.g. Yet, most new platform … The roles need to be explicitly described and understood. I.e. And second, the regulatory regime. Platform Revolution teaches newcomers how to start and run a successful platform business, explaining ways to identify prime markets and monetize networks. 4 out of 5 stars 3.8 (32 ratings) Free with 30-day trial $14.95/month after 30 days. Pull users – Consumers and producers to the platform, Facilitate interaction – Providing tools and rules to make easy connections and valuable exchanges. Consider Airbnb, the room-rental service that offers affordable accommodations in homes, or Uber, the taxi alternative that facilitates buying a ride from someone driving his or her personal car. It dives into network effects, promotional tactics and all problems the platform businesses must overcome. T MFRS CONSUMERS DEVELOPER S USERS . Platforms . Summary of Platform Revolution by Geoffrey Parker, Marshall Van Alstyne, and Sangeet Choudary | Includes Analysis Preview: Platform Revolution by Geoffrey Parker, Marshall Van Alstyne, and Sangeet Choudary is a comprehensive look at the emergence of platforms as market dominators, their competition against pipeline businesses, and best practices in founding and managing platforms. Écoutez ce livre audio gratuitement avec l'offre d'essai. Platforms are ‘information factories’, they create the ‘factory floor’ and can foster a culture of quality control (incentives). Noté /5. 1-Page Summary of Platform Revolution Overview. User Type 1 . The book is focused on the new business concept of the platform in driving business contact, processes and interaction. Platform Revolution - Ch 02 Network Effects: Power of the Platform Geoff Parker. 1. Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube. End to end principle – application specific features should reside in the outer layer of a platform, rather than deep in the roots. Economic value-add 5. Platforms foster new supply to the market. We see three reasons. Demand economies of scale are fundamental source of positive network effects. Erasmus Universiteit Rotterdam. Summary of Platform Revolution by Geoffrey Parker, Marshall Van Alstyne, and Sanjeet Choudary by Instaread is a comprehensive look at the rise of dominance of platforms, their competition with traditional pipeline models, and best practices in founding and managing platforms. Retrouvez Summary of Platform Revolution: by Geoffrey Parker, Marshall Van Alstyne, and Sangeet Choudary - Includes Analysis et des millions de livres en … Distance between consumers and producers which is the frequency of direct interaction, the six and reach of networks can be roughly worked out by the size of the advertising budget. Scalable business models require frictionless entry and side switching to successfully lubricate network effects. Just a moment while we sign you in to your Goodreads account. Governance must be self-healing and promote evolution. Includes Analysis . Addressing current business leaders, the authors reveal strategies behind some of today’s up-and-coming platforms, such as Tinder and SkillShare, and explain how traditional companies can adapt in a changing marketplace. Don’t be overmeasure and under-prioritised (80/20). Platform Revolution: Ch 03 -- … For consumers: Access to value created on the platform, For producers: Access to community/market, Both: Access to tools and services that facilitate interaction. Producer evangelism – Design your platform to attract producers, who can introduce their customers (followers) to become users of the platform, Big bang adoption – Push strategies to attract high volume of interest and attention, Micro-market – Target a tiny market that comprises of members already engaging in interactions (FB’s start with just campuses), The consumer can monitor service provided directly, Always create value for consumers you serve, Don’t user power to change rules in your favour, Externalities (spillover of benefits to those that aren’t involved), Monopoly power (power sellers on platform), Risk (tools to mitigate risk / insurance etc..), Internal transparency between departments. Preview: Platform Revolution by Geoffrey Parker, Marshall Van Alstyne, and Sangeet Choudary is a comprehensive look at the emergence of platforms as market dominators, their competition against pipeline businesses, and best practices in founding and managing platforms. Marquee – Provide incentives to attract members of key user set onto your platform. Obviously - and once more - this is not a revolution. Platforms unlock new sources of value creation and supply. Therefore timesharing to those that can’t afford to pay for one would add incremental revenue to the business plus get proper usage out of the machine. Monday, March 28, 2016. Platforms . The Platform Revolution Book Summary The Platform Revolution Book Summary is the complete guide to understanding platform companies. Summary of Platform Revolution by Geoffrey Parker, Marshall Van Alstyne, and Sangeet Choudary. 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