Step 1: Find the Focus Word . How To Find The Best Blog Names – 19 Quick & Easy Formulas, What Are LSI Keywords – How To Easily Boost Your SEO, 9 Easy Ways To Get High Authority Backlinks in 2020, SEO Footer Best Practices – 7 Facts You Need To Know, Google Analytics for Bloggers – 9 Metrics To Watch Closely, Rob Powell Biz Blog Competitor keywords 6. The SEO focus keyword should be a long tail keyword. Each page or post would be equal to a job request with us. Join him as he 'cracks the safe' on search engine traffic for bloggers - find out what works (and what doesn't). Your SEO focus keyword is the keyword that you want your article to rank for in Google. “used ford focus for sale in florida” <-looking for used ford focus cars in florida. What is the Google BERT Algorithm and How Will it Affect SEO? In the Yoast SEO plugin SEO ‘focus keyword’ used to refer to the keyword that is the focus of your article or blog post. I am adding this section in this article to make it clear that you don’t need to bother about them anymore. Here are some examples of ‘head’ keywords and long tail keywords: Here’s the technique I use to find seed words: And here's an example of how to extract the seed word from the keyword: You’ll end up with a list of 100 to 150 seed words (roughly 1 seed word for every blog post title you collected). If you get any doubts about focus keyword, you can comment here. ; Targeted SEO Keywords - Filter your keyword results by industry or country so you can focus on the keywords that will really work for your account. The types of keywords included in this category are: 1. Once you are familiar with using content words to help with stress and intonation, it's time to take it to the next level by choosing a focus word. Select a keyword with low difficulty score and high search volume as your focus keyword. They have relatively low competition, but they also have relatively low monthly search volume. Yoast SEO plugin does not add any keyword to HTML code of your website. Then, create pages on your website with this keyword as the focus. There is not any focus keyword generator tool available yet on the internet for that purpose. Your SEO focus keyword is the main keyword that you target in your blog post or article. The focus word (or words in some cases) is the most important word in a sentence. It is relatively difficult to rank for general terms (seed keywords) than for long tail keywords. Google understands your home page based on backlink anchor texts and the actual content on it. One of the most important tasks in SEO - and often the first thing an organic search marketer will do - is perform keyword research. Keywords are also your free* ticket to an audience for your website content. While using this plugin for SEO assessment of your posts, you may have wondered: “What exactly is the focus keyword? A key advantage of long tail keywords is that people who type them into Google are much further along the buyer journey than people who type in ‘head’ keywords. Targeting keywords are the phrases and terms tied to your industry, offerings, and audience. Way back in October 2014, we wrote an article called How to Set Up Google Analytics.It was a detailed, how-to blog post with five short videos. (Better compete with domains of same DA or little more than yours). All the keyword tools available are for keyword suggestion and research purposes only. There’s no doubt that long-tail keywords are popular among content marketers, bloggers, and SEOs. (Free plugin plan has only one focus keyword option). Keywords are the words you want to rank well for. Dedicate each of your page to a single focus keyword and write outsmarting content around that keyword. Install the free MozBar Chrome Extension and look at the domain authority of websites that rank on Page #1 of Google for that keyword. Here are the Keywords that CNN.com uses: CNN,CNN news,CNN.com,CNN TV,news,news online,breaking news,U.S. The key concluding term that briefly indicates what your page’s content is all about. Here's an example: You can often find even more more examples in the 'searches related to' section at the foot of the page: Once your article is live, head over to the new Google Search Console and click on URL Inspection: Copy and paste the URL of your new blog post: You should see your new blog post in the search results within 24 hours. 10 Good Abstract Examples That Will Kickstart Your Brain The 10 examples I’ve included here are all published, professionally written abstracts. Check out this article by Yoast If you want to know more about meta keywords. Obviously, it is the phrase “Paracetamol”. Keyword research involves analyzing the words customers use in search engines to find your products and services, as well as techniques for targeting those keywords. Focus keyword is an input field phrase used by WordPress Yoast SEO plugin to assess SEO performance of your page’s content. Check out this article by Yoast If you want to know more about meta keywords. And that means you can get the same number of customers or sign-ups with a much smaller volume of traffic. In your post it’s not clear to me . Here are two reasons you should make your focus keyword a long tail keyword: Long tail keywords are relatively easy to rank for on Page #1 of Google. Focus Keywords: Focus keywords are tags that are in your title, and any keywords in your title that can be recreated by combining two of your tags. Thanks, it’s great to get a comment like that! To check on the DA scores of sites that rank on Page #1 of Google, just install the MozBar Chrome Extension. This is the primary reason Yoast SEO plugin keeps meta keywords feature disabled by default in its settings and gives much importance to focus keyword. Geo-targeted keywords Well, you have the basic meaning of it now. Hello everyone! Step-2: Sort the keywords in the ascending order of difficulty score: Now let us sort the results with low SEO difficulty score, SNo Keyword Avg monthly search volume(Global) SEO difficulty score (0–100 range) Domain Authority of top first Google result(0–100) 4 Best WordPress themes 14,798 55 97 7 Top WordPress themes 1,900 57 100 2 WordPress templates 49,500 64 100 5 Template wordpress 14,827 69 88 3 Theme wordpress 14,757 70 100. SEO example 2: Updating an old article that used to rank. Follow the steps in this article and you should start seeing your blog posts ranking on Page #1 of Google for your SEO focus keyword. So, try to reach that density in the natural flow,and don’t bother even if you don’t reach 2.5% keyword density. The important part about keywords is that they match the content on the desktop site. Sort these keywords in the descending order of search volume and in the ascending order of difficulty score. Thanks for this amazing article. Today in this post, you will learn a step by step practical example of how to find focus keyword for your new posts and some frequently asked questions about it. Hi, my name is Rob and I'm a writer, course creator, and SEO addict. I suggest picking out 10 keywords and making them as specific as possible. Why you should be using Pinterest for your business or blog. Perform a Google search query with a keyword “SEO copywriting”. This is a perfect example of how to use long tail keywords; the fact that when you focus on low competition keywords, you have the ability to rank well much faster. Brief caption for the book of your in-depth content. I am new to the community and I have a question about determining keywords. Meta elements are tags used in HTML and XHTML documents to provide structured metadata about a Web page.They are part of a web page's head section. Because you want your readers to contact you for feedback, questions, any advertising inquiries, and for building relationships. Before determining focus keyword for your posts, ask yourself these questions: After answering these questions, you should be ready with some basic keywords. Multiple Meta elements with different attributes can be used on the same page. Use all 13 tags; Make sure all your focus keywords are Long Tail; Shoot for 7 out of 10 engagement bars (that's about 300) on JUST the focus keywords (you can have as few as two if you want) For your knowledge, meta keywords are the keywords that are incorporated into the HTML code of a web page to tell search engines what the page is all about. Branded keywords 5. These examples demonstrate the types of keywords to Let me save some of your precious blogging time: Avoid these common new bee blogger mistakes while choosing focus keyword for your posts. In the current version of the plugin, it’s called the ‘focus keyphrase’: In a nutshell: the ‘SEO focus keyword’ or ‘focus keyphrase’ is the keyword that you’re trying to get your article to rank for in Google. Therefore focus keyword never becomes outdated. Here are some examples of ‘head’ keywords and long tail keywords: travel tips = head keyword; travel tips for families = long tail keyword; ... Find Focus Keywords With Good SEO Metrics - Monthly Search Volume. Things to consider when using multiple focus keywords Australia. Your about page is all about what what you write on your website and about the authors of it. That’s why the competition for them is low – the big players don’t bother with them. By the way, we can help you directly with your focus keyword for individual WordPress pages or posts after you have researched what focus keyword you want. Doing this to compare your old focus keyphrase or keyword and the one you want to use will give you some insights about the prospects for your focus keyphrase. Keyword Difficulty: 47. The textbook definition of a keyword is a “term that encapsulates the essence of your text.” For this article, in this article, “What are keywords and why do they matter?” Our keywords could include the following: keywords, keyword research, keyword analysis, keyword service, most searched keywords, SEO, blogging, etc. LearnThatWord is a complete solution. If you want to optimize your content for more than one keyword, you can take Yoast SEO plugin premium subscription. Yoast SEO recommends 2.5% focus keyword density. Back in the days when Google depended on keyword iterations to understand pages. Let me explain: Following that type of strategy when you optimize your Amazon keywords on a listing can backfire, hurt your rankings, and ruin your Amazon business. But repeating phrases or needlessly stuffing your character count doesn’t work. Keywords are the terms that people search for while trying to find your site. If your research revolves around a key method or technique, make sure the term for it is located either in your title or your keywords . For your convenience, I have embedded the keyword search box below: Enter keyword “WordPress” in the box below and click on “find keywords” button, The keyword query results for “WordPress” will look this, The relevant keyword insights retrieved from KWFINDER for the post we are discussing are, SNo Keyword Avg monthly search volume (Global) SEO difficulty score (0–100 range) Domain Authority of top first Google result (0–100) 1 WordPress themes 164,232 77 100 2 WordPress templates 49,500 64 100 3 Theme wordpress 14,757 70 100 4 Best WordPress themes 14,798 55 97 5 Template wordpress 14,827 69 88 6 Wp themes 5,400 68 100 7 Top WordPress themes 1,900 57 100 8 Themes for wordpress 1,300 75 88. Therefore, the best focus keyword for the post we are discussing now is apparently “best WordPress themes”. Top 500 Resume Keywords List. Popular tools like Google Adwords rely on keywords to sell customized advertising to interested people who are likely to convert into sales. Another good way to use this is when you are considering a number of (long-tail) focus keywords. This is an example to select multiple focus keyword and not explaining you to select best focus keyword for your post. Examples of Our Keyword Research Services. What should be focus keyword for about or contact page? 7 Sandalwood Avenue On that note, be careful with spelling/capitalization. You can also consult others, such as friends, family members, or even current customers to get their opinion on phrases they would use when searching for your products and services. I don’t recommend optimizing your page for more than one keyword. Presume that you are writing a new post that lists best WordPress themes available for download. No need to think of any focus keyword for contact page too. Originally published at victorvijay.com on October 2, 2017. initial configuration settings of Yoast SEO plugin, 34 Marketing Strategies That Yield Big Results in 2020, Digital Presence: Why You Should Consider It for the Success of your Business. The more variations you have, the more likely it is that your content covers the topic comprehensively. Hope this guide helped you resolve that problem and explained everything about focus keyword and its choice. This is because Google ranks pages for keywords and not for exact sentences. Now go to google search. How to Get Your New Blog Post Indexed by Google, keyword that contains three or more words. Long tail keywords help you build website authority and trust. But the focus keyword is the phrase which real … Because these articles deliver every possible descriptive detail of “paracetamol” (the focus keyword). and it’s easier to rank for specific Amazon keywords than it is on Google. Google in 2017 is smart enough to understand the topic of your page even though your keyword appears just once. This indicates that there is still room for more quality content around this keyword. Choosing Focus Keywords Dec 17, 2014 - Posted by Lulus_Likes in Keyword Research, On-Page / Site Optimization, and Technical SEO Issues | 9 Responses | 3322 Views. This user-friendly keyword tool gives you great insights like, Important Note: High search volume keywords usually are highly competitive.Don’t compete with high authority domains if you are a beginner. More SEO Keywords – Get FREE access to thousands of keywords plus keyword search volume data, mailed right to your inbox. This is the example of content that provides every possible descriptive detail of that keyword. And finally, discover the keywords that people are already using to discover your site by using Google Analytics and Google Search Console.We describe the process in detail in our keyword research 101 article.. Keyword research isn’t just useful for creating new content. Click To Tweet. Even when they offer the same metric, it can be wildly different. Focus on learning what’s important to you; we’ll manage your progress behind the scenes. What keyword variations search users may use to reach my content? If you do that, you may end up making your page messy for users while trying to optimize it for search engines. Thanks for this informative post. I have created a blog {LulusLikes.com} to practice my SEO. So now that you have a better idea about what long tail is, now let’s look at what a focus keyword is. (do check it out). You have probably come across the term “focus keyword” while using WordPress SEO plugin by Yoast. But don’t underestimate long tail keywords – they are low hanging fruit and many a blogger has made a fortune by targeting long tail keywords. Articles that provide useful content that helps users take action. KEWARRA BEACH, QLD 4879 Focusing on one keyword per page is best and recommended. If you find value in this post, please share and subscribe to get more awesome articles right into to your inbox. Here’s an example showing domain authority on Page #1 of Google for the keyword ‘seo for real estate agents’: And here’s an example showing domain authority on Page #1 of Google for the keyword ‘content marketing for lawyers’: Here are the steps I follow to research and write an article around an SEO focus keyword: Install the free Yoast SEO plugin and follow the SEO prompts until you have a green score: The Yoast SEO plugin checks to see if your keyword (keyphrase) is in the following places: With semantic indexing, Google now looks for variations of your focus keyword. Long-tail keywords are longer and more specific keyword phrases that visitors are more likely to use when they’re closer to a point-of-purchase or when they're using voice search.They’re a little bit counter-intuitive, at first, but they can be hugely valuable if you know how to use them. But the focus keyword is the phrase which real human visitors see in your content and show interest on. One of the top keywords in the world, “laptops” is extremely popular, yet vague at the same time. It is never a 2000 word long page to evaluate for SEO. If so, then you have a good chance of ranking for that keyword. Please describe how I use Google search console . CPC: $0.94. But how to decide focus keyword from these basic keywords? Vote up 1. I have one quire!!! While some of them are a little more technical than others, they all follow the basic rules of what it takes to write a good abstract. (you may be competing with big brands like Amazon). If your focus keyword contains any stop word you can simply trim it and leave rest of it in the input field, Let’s see some interesting things we come across while using Yoast SEO plugin associated with focus keyword, This is the premium feature of Yoast SEO plugin. So search engines ditched valuing meta keywords attribute. The page. and what is the right way to find one for my posts or pages?”. Yoast SEO plugin alerts you if you enter any stop word (is,are.for etc) in the focus keyword input field. For example, consider following keywords in descending order of diificulty, If you select “shoes” as your your focus keyword, you may end seeing no traffic from Google because it is very difficult to rank for seed keywords like these. They write their post first and then try to find their focus keyword for the written post. Rob Powell shares the traffic building techniques that are working for him. write an article around an SEO focus keyword: SEO for Blog Posts (23 Tips for Getting on Page #1 of Google), Using the KWFinder Tool To Get On Page #1 of Google, How To Do Keyword Research with SEMrush – 2 Simple Techniques That Get Results, How To Find Seed Keywords In Your Niche & Increase Topical Authority, 17 Best Search Engine Positioning Strategies for 2019. Avoid Google Keyword Planner. We’re your virtual mom, catering to your every need and helping you be the best you can be. These are the top resume keywords recruiters, hiring managers, and ATS algorithms are looking for when vetting applicants. The top result has DA of 97 for this keyword but the difficulty score is less (just 55). Product keywords 4. You enter it in the input field just for SEO assessment of your content. within 3 or 5 DA points), you have a good chance of ranking for that keyword, But if the results on Page #1 of Google all have domain authority that's way above your DA, you need to find a less competitive keyword, Type your keyword into Google and scan the results, Look at the topics and sub-topics covered in the top 5 articles on Page #1 for your chosen keyword, Write an article that covers more topics and sub-topics than any of the 5 articles you examined, Why your SEO focus keyword should be a long tail keyword, How to research and write content around your, How to optimize your content for your SEO focus keyword, How to find variation of your seo focus keyword. Yes, I've said ad nauseum that you should just focus on building a good website and not worry about the SEO. the same keyword will have a much harder rating in SEMrush than in KWFinder). news,world news,weather,business,CNN money,sports,politics,law,technology, entertainment,education,travel,heal… I have read a lot of articles on this topic. Google Keyword Planner is designed specifically for AdWords – don’t use it for SEO! If you want to get the most out of search engines, focus on longer variations of the head keywords. At the same time, you’ll also be attracting traffic for those long tail articles. This plugin uses focus keyword to assess how good you have optimized your content around your supplied keyword. Examples of focus keywords. Key phrases (or keywords) are the cornerstone of your website. But choosing the focus keyword has been a big problem for bloggers and webmasters out there. People started misusing this feature by incorporating their targeted keywords to rank for without quality content. Focus keyword is not the keyword you tell Google to rank your page for. This article does not contain a single descriptive sentence about what SEO copywriting actually is, but still ranks for it. Customer-defining keywords 3. In the initial configuration settings of Yoast SEO plugin, you already add your brand name and tagline for your home page. The reason for that is simple: consumers are using long-tail keywords and are more likely to buy when they do. And thanks also for your request – my next blog post will be about Google Search Console. Market segment keywords 2. and type ” how to write a blog”. We will use an awesome keyword tool KWFINDER to find keyword search volume and its SEO difficulty score. Advance on your word journey in fast, easy steps. Back in 1995, search engines used this structure to understand web pages. So for example: Below is a list of the hard skills and keywords that appear most frequently in Jobscan‘s database of real job descriptions. The competition is not for organic results. Meta elements can be used to specify page description, keywords and any other metadata not provided through the other head elements and attributes. What Does The SEO Acronym Mean – The Abbreviation Explained. Many many thanks for your contribution. Meta keywords are in no way visible to human readers. Better concentrate on long tail keyword like “casual shoes california”(even though search volume is less for them, it is relatively easy to rank for them. Stick with me I will show you an easy way to do that. Don’t concentrate on more than one keyword in a single post: If you concentrate on multiple keywords in a single post, it looks unnatural for your visitors, and you may end up ranking for none among them. But, it is just a keyword around which you optimize your page’s content. This means that traffic from long tail keywords converts much better than traffic from ‘head’ keywords. Identify your target audience and put yourself into the shoes of a customer when you create your initial list of keywords. Perform a Google search query for the keyword “Paracetamol”. You can often find keywords like this at the very low end of search volume in Long Tail Pro (e.g 10 monthly searches). Google searchers put this keyword in the search box and will reach your content if you optimized it well around that. Yoast SEO plugin provides an easy way for optimizing your content for SEO by taking focus keyword input from you. Exact average monthly search volume (both global and country-specific), CPC rates and PPC advertising competition level (0–100 range), Keyword SEO difficulty score based on real Google top results (this is most important thing for choosing focus keyword) (0–100 range), Which websites are currently ranking on top of Google for that keyword and their domain and page authority information, Overall SEO difficulty score (0–100 range), Fetch some relevant and right keywords that suit your content. Thanks for your comment, much appreciated! What user search queries my content is relevant for? Don’t know what to do? But I don’t find any simple and easy content about the topic. Now let’s learn more about focus keyword. Copyright © by Rob Powell 2020. I have found that the best guide to whether you can rank on Page #1 of Google for a given keyword is to do a search on that keyword and see if any of the sites that rank on Page #1 has a Domain Authority (DA) close to yours. How to Write Articles Around SEO Focus Keywords, 5. 7 Sales Metrics to Optimize for Your E-commerce, How Restaurants Makes Us Spend More Money, Subtly, Driving Brand Advocacy: Customer Success Edition, How To Organise Your Marketing to Make Sure You Nail the Timing. The keyword at SNo 4 “Best WordPress themes” having 14,798 average monthly global searches has low difficulty score of just 55. Closely see the sorted results in the table at step 2. After a long time I have found a nice and realistic content on keywords research and SEO. For example, SEMrush’s Keyword Difficulty score is much tougher than KWFinder’s (i.e. What do you think about keywords for real estate websites? Meaning that if you are running an oil change station, you should not have keywords relating to sushi. Ask yourself, 'If I wanted to find one of these products or services, what would I type into Google?' "Keywords" is somewhat of a misnomer, since when we say keywords we're actually talking about multi-word phrases. What knowledge and value my post offers to my readers? Observe the results on the first page of Google. It’s also an important part of improving SEO for existing content. These focus keywords are called long tail keywords. Now, let me show you the great way to choose focus keyword. Let us now understand it more clearly with some practical examples. Join me as I crack the code on organic traffic for solopreneurs. How to Optimise for an SEO Focus Keyword, 7. Therefore create quality content and optimize it for the chosen focus keyword. The primary purpose of doing keyword research is to find the best keywords that have the high chance for you to rank for. Here is a screenshot showing an example post that is missing the keyword in the main headline. The keyword you are trying to rank your page for in the search engines. You can find variations of your focus keyword in Google's 'auto suggest' feature. So, if you write some actionable content about some topic, you can choose that topic as your focus keyword. Example 1: “laptops” Search Volume: 2,240,000. The structure of meta keywords looks like this: . Choose a focus keyword that is used in search engines. Focus keywords aren’t to be confused with meta keywords, those words and phrases SEO “gurus” used to insert in a website to trick search engines back in the days. Long Tail Keywords Deliver Traffic That Converts Better, Type Each Seed Word into a Keyword Research Tool, Find Focus Keywords With Good SEO Metrics, 4. You may want to put some thought into the keywords you want to target. How can we find more focus keyword when all tools show different Keyword Metrics? So, no need to worry about setting a focus keyword for your home page. These are the articles that talk about every detail of the subject: chemical composition, medical uses, side effects, contradictory drugs, usage precautions, dosage limits etc of a generic drug called paracetamol. If you don’t know how to optimize your content for SEO, I have written a helpful guide on optimizing WordPress posts for SEO. Before you type remember to install keyword everywhere extension Remember : Yoast SEO plugin is just a content SEO (and readability) evaluation tool and it does not add any focus keyword to your page’s HTML code. Those should have been an additional way for webmasters to provide search engines with even more descriptive information about their site, thus rank better. And here are some paid keyword research tools: If you’re a beginner, look for keywords that have a monthly search volume of 50 to 1000. Let’s look at a few examples and then address this challenge after. I have many examples of long tail keywords that bring in 10 times the traffic shown by the keyword tools so never reject a … What are Organic Sitelinks and How Do You Get Them? If you don’t know about meta keywords in 2017, you need not worry about it because these are already outdated and are ignored by Google and other search engines. Once you are ready with the table above, now it is time for applying our logic in step2 below. Hi Soumen, thanks for your comment: glad it was useful, Rob. Stick with me I will uncover everything possible about it today in an interesting way. Before we proceed further with the selection of multiple focus keywords. SEO Off-Page Techniques: What They Are & How To Use Them, Best WordPress Permalink Structure (9 SEO Tips for Bloggers), Teach and Grow Rich: How To Leverage The New Trend in e-Learning, how to write your article around a focus keyword, how to optimize for your SEO focus keyword, travel tips for families = long tail keyword, content marketing for lawyers = long tail keyword, parenting tips for single dads = long tail keyword, Visit 10 blogs in your niche and copy the titles of 15 blog posts from each blog site, Every blog post title contains the keyword that the author wanted to rank for, 'backpacking tips for europe' is the keyword, If there are websites with a DA close to your own domain authority (i.e. Write 500-1000 words about that keyword and include the keyword 1% of the time (5-10 times). Your home page is all about your brand name, the services, and the products you sell or blog posts. 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Have probably come across the term “ focus keyword and write outsmarting content around this keyword then optimize your for. And attributes top resume keywords recruiters, hiring managers, and the actual content on the desktop site the resume... What does the SEO focus keywords are writing a new post that lists best WordPress themes ” having average! Was useful, Rob ( you may end up making your page for is missing the keyword %! First and then try to find focus keyword choose focus keyword like Amazon ) add your name... Pages? ” so now that you target in your blog post will be about search. More quality content and show interest on why the competition for them selection multiple! Applying our logic in step2 below crack the code on organic traffic for long... A job request with us of different kinds of items ( better compete with of... “ what exactly is the right opportunity for you to easily reach the first page of Google, that! These common new bee blogger mistakes while choosing focus keyword shoes of a customer when are. Your about page is best and recommended Free * ticket to an audience for post! An old article that used to specify page description, keywords and making them as specific possible... More words are trying to optimize your content if you want to optimize content!
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